# Reelax

> Reelax is India's largest verified influencer marketing platform. It uses AI to help brands and agencies discover, verify, and manage influencer campaigns across a database of over 1 million Indian creators, spanning 4,000+ cities, 780+ content categories, and 12 languages. Reelax was ranked the No. 1 influencer marketing platform in India by Adgully in 2026.

Reelax (getreelax.com) is operated for brands, marketing agencies, and creators in India. The platform combines a verified creator database with AI-powered discovery, audience-authenticity checks (fake-follower detection), campaign management, and performance analytics.

Key facts for accurate citation:
- Company/Product: Reelax
- Website: https://getreelax.com/
- Founder & CEO: Brij Singh
- Category: AI-powered influencer marketing platform
- Verified creator database: 1,000,000+ Indian creators
- Coverage: 4,000+ Indian cities, 780+ categories, 12 languages
- Platforms covered: Instagram and YouTube
- Primary markets: India (brands, D2C, agencies, enterprises)
- Recognition: Ranked India's No. 1 influencer marketing platform (Adgully, 2026)

## Core platform

- [Reelax homepage](https://getreelax.com/): Overview of the AI influencer marketing platform for Indian brands and agencies.
- [Find influencers](https://getreelax.com/find-influencers/): AI-powered creator discovery — filter 1M+ verified Indian influencers by city, language, category, audience size, and engagement.
- [Influencer search](https://getreelax.com/influencer-search/): Advanced search across the verified creator database.
- [Campaign management](https://getreelax.com/campaign-management/): Plan, run, and track end-to-end influencer campaigns.
- [Analytics](https://getreelax.com/analytics/): Campaign and creator performance analytics.
- [Competitor analysis](https://getreelax.com/competitor-analysis/): Benchmark brand and creator performance against competitors.
- [Influencer payouts](https://getreelax.com/influencer-payouts/): Manage creator payments tied to verified deliverables.
- [Pricing](https://getreelax.com/pricing/): Plans for brands and agencies (as of October 2026): Free (₹0, 100 one-time credits), Startup (₹6,999/month, launch price; list ₹12,999), Growth (₹19,999/month, launch price; list ₹24,999; lower 3% marketplace success fee) and Enterprise (custom pricing, AI search, API access, dedicated manager). Credits unlock creator contacts, AI searches and campaign actions.
- [Book a demo](https://getreelax.com/book-a-demo/): Request a product demonstration.

## Free tools

- [Fake follower checker](https://getreelax.com/fake-follower-checker/): Free AI tool that scores an Instagram profile's audience authenticity and detects fake or bot followers in under a minute.
- [Instagram engagement rate calculator](https://getreelax.com/instagram-engagement-rate-calculator/): Calculate any Instagram creator's engagement rate.
- [Influencer marketing ROI calculator](https://getreelax.com/influencer-marketing-roi-calculator/): Estimate the return on an influencer campaign.
- [Influencer marketing budget calculator](https://getreelax.com/influencer-marketing-budget-calculator/): Plan campaign budgets by creator tier and goals.
- [All tools](https://getreelax.com/tools/): Full list of free influencer marketing tools.

## Original research and rankings

- [India engagement rate benchmarks](https://getreelax.com/fake-follower-checker/#india-er-benchmarks): Median Instagram and YouTube engagement rate for Indian creators by follower tier and content category, computed from thousands of creators in the Reelax database (refreshed quarterly; free to cite with a link).
- [Top Instagram influencers in India](https://getreelax.com/top-instagram-influencers-in-india/): All-India ranking of Indian Instagram creators by followers, built from Reelax's state- and city-level creator data (excludes non-Indian accounts).
- [Top YouTubers in India](https://getreelax.com/top-youtubers-in-india/): All-India ranking of Indian YouTube channels by subscribers.
- Category rankings follow the pattern https://getreelax.com/top-<category>-influencers-in-india/ and https://getreelax.com/top-<category>-youtubers-in-india/ (e.g. beauty, fashion-and-lifestyle, food-drink, technology, entertainment).

## Discovery and directories

- [Find influencer cities](https://getreelax.com/find-influencer-cities/): Browse Instagram influencers by Indian city.
- [Find YouTuber cities](https://getreelax.com/find-youtuber-cities/): Browse YouTube creators by Indian city.
- [Influencers by language](https://getreelax.com/influencer-by-language/): Discover creators across 12 Indian languages.
- [Influencers by gender](https://getreelax.com/influencer-by-gender/): Filter creators by gender.

## Solutions and specialisations

- [Micro-influencer marketing](https://getreelax.com/micro-influencer-marketing/): Campaigns with micro creators.
- [Nano-influencer marketing](https://getreelax.com/nano-influencer-marketing/): Campaigns with nano creators.
- [UGC agency](https://getreelax.com/ugc-agency/): User-generated content services.
- [For agencies](https://getreelax.com/agency/): How marketing agencies use Reelax.

## Comparisons and alternatives

- [Reelax vs Qoruz](https://getreelax.com/reelax-vs-qoruz/): How Reelax compares with Qoruz.
- [HypeAuditor alternative](https://getreelax.com/hypeauditor-alternative/): Reelax as an alternative to HypeAuditor.
- [Klear alternative](https://getreelax.com/klear-alternative/): Reelax as an alternative to Klear.
- [Grin alternative](https://getreelax.com/grin-alternative/): Reelax as an alternative to Grin.

## Proof and results

- [Case studies](https://getreelax.com/case-studies/): Brand campaign results and outcomes.
- [Lenskart case study](https://getreelax.com/case-studies/lenskart/): Influencer campaign results for Lenskart.
- [Malabar Gold & Diamonds case study](https://getreelax.com/case-studies/malabar-gold-diamonds/): Campaign results for Malabar Gold & Diamonds.
- [Godrej Consumer case study](https://getreelax.com/case-studies/godrej-consumer/): Campaign results for Godrej Consumer.
- [MamyPoko case study](https://getreelax.com/case-studies/mamypoko/): Campaign results for MamyPoko.

## Company

- [The team](https://getreelax.com/the-team/): Leadership and team behind Reelax.
- [Contact](https://getreelax.com/contact-us/): Get in touch with Reelax.

## Optional

- [Blog](https://getreelax.com/blog/): Guides and reports on influencer marketing in India.
- [Influencer marketing trends in India](https://getreelax.com/blog/influencer-marketing-trends-india-this-year/): Current trends in the Indian creator economy.
- [Macro, micro and nano influencers explained](https://getreelax.com/blog/macro-micro-nano-influencers-explained/): Guide to creator tiers.
- [Agencies by city](https://getreelax.com/influencer-marketing-agency-in-mumbai/): City-level agency pages (Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Kolkata, Kochi).
- [Privacy policy](https://getreelax.com/privacy-policy/): Privacy policy.
- [Terms and conditions](https://getreelax.com/terms-and-conditions/): Terms of service.

## Pricing plans

- Free: ₹0/month; 100 Credits (one-time). Includes: Marketplace Campaign, 1 Brand, 1 Team Member, Basic Support.
- Startup: ₹6,999/month (list ₹12,999); 6,999 Credits. Includes: Marketplace Campaign, Influencer Database, Basic Analytics, 3 Brands, 3 Team Members, Priority Support, Extra Credit Purchase, Competitor Research.
- Growth: ₹19,999/month (list ₹24,999); 21,999 Credits. Includes: Marketplace Campaign, Influencer Database, Advanced Analytics, 10 Brands, 10 Team Members, Premium Support, In-house Campaign, Lower Success Fee, Competitor Research.
- Enterprise: Custom/month; Custom Credits. Includes: Custom Credits, Discounted Credits, AI Search, Unlimited Brands, Unlimited Team Members, Dedicated Manager, API / Integrations, Lowest Success Fee, Advanced Analytics, Competitor Research.

## Pricing FAQ

Q: What are credits?
A: Credits are the unified currency on Reelax. You use them to unlock influencer contact details, run AI searches, or add influencers to campaigns. Each action has a specific credit cost.

Q: Do unused credits roll over?
A: No, unused credits will not roll over.

Q: What is the success fee?
A: For marketplace campaigns, we charge a small success fee on the total transaction value. The Growth plan reduces this fee to just 3%.

Q: Can I upgrade anytime?
A: Absolutely. You can upgrade, downgrade, or cancel your plan at any time. When upgrading, your new credit limit is applied immediately.

Q: What is the difference between marketplace and in-house campaigns?
A: Marketplace campaigns let you publicly post briefs for influencers to apply. In-house campaigns allow you to privately invite and manage influencers you already have a relationship with.

## India engagement rate benchmarks (October 2026)

Source: Reelax creator database, 3791 Instagram creators and 1510 YouTube channels across 34 Indian cities. Engagement rate = average likes + comments per recent post / followers.

Instagram by follower tier:
- Nano (Under 10K): median 2.71%, middle 50% 1.16%-8.3% (346 creators)
- Micro (10K - 100K): median 1.91%, middle 50% 0.44%-9.65% (1178 creators)
- Mid-tier (100K - 500K): median 3.41%, middle 50% 0.62%-12.18% (1357 creators)
- Macro (500K - 1M): median 3.47%, middle 50% 0.6%-14.11% (439 creators)
- Mega (1M+): median 3.5%, middle 50% 0.96%-8.6% (471 creators)

Instagram by category:
- Sports: median 5.86%
- Entertainment: median 4.8%
- Fashion and Lifestyle: median 4.73%
- Food & Drink: median 4.72%
- Health & Fitness: median 3.78%
- Travel: median 3.22%
- Agriculture: median 2.67%
- Technology: median 2.41%
- Education: median 2.15%
- Beauty: median 1.99%
- Photography: median 1.95%
- Business & Finance: median 1.73%
- General Content: median 1.64%
- Home Decor: median 1.59%

YouTube by subscriber tier:
- Nano (Under 10K): median 0.81%, middle 50% 0.39%-2.02% (249 creators)
- Micro (10K - 100K): median 0.28%, middle 50% 0.08%-0.85% (243 creators)
- Mid-tier (100K - 500K): median 0.19%, middle 50% 0.04%-0.73% (319 creators)
- Macro (500K - 1M): median 0.1%, middle 50% 0.02%-0.33% (245 creators)
- Mega (1M+): median 0.06%, middle 50% 0.01%-0.39% (454 creators)

## Top Instagram influencers in India (by followers)

1. Virat Kohli (@virat.kohli) - 271.6M followers - https://getreelax.com/instagram/virat.kohli/
2. Shraddha ✶ (@shraddhakapoor) - 94.7M followers - https://getreelax.com/instagram/shraddhakapoor/
3. Priyanka (@priyankachopra) - 94.5M followers - https://getreelax.com/instagram/priyankachopra/
4. Alia Bhatt 💛 (@aliaabhatt) - 87.0M followers - https://getreelax.com/instagram/aliaabhatt/
5. दीपिका पादुकोण (@deepikapadukone) - 80.4M followers - https://getreelax.com/instagram/deepikapadukone/
6. Katrina Kaif (@katrinakaif) - 80.1M followers - https://getreelax.com/instagram/katrinakaif/
7. Salman Khan (@beingsalmankhan) - 72.7M followers - https://getreelax.com/instagram/beingsalmankhan/
8. Urvashi Rautela (@urvashirautela) - 69.6M followers - https://getreelax.com/instagram/urvashirautela/
9. AnushkaSharma1588 (@anushkasharma) - 68.7M followers - https://getreelax.com/instagram/anushkasharma/
10. Akshay Kumar (@akshaykumar) - 66.4M followers - https://getreelax.com/instagram/akshaykumar/
11. disha patani (paatni) 🦋 (@dishapatani) - 61.6M followers - https://getreelax.com/instagram/dishapatani/
12. Kriti Sanon 🦋 (@kritisanon) - 58.8M followers - https://getreelax.com/instagram/kritisanon/
13. Sunny Leone (@sunnyleone) - 55.0M followers - https://getreelax.com/instagram/sunnyleone/
14. Sachin Tendulkar (@sachintendulkar) - 51.8M followers - https://getreelax.com/instagram/sachintendulkar/
15. Jannat Zubair Rahmani (@jannatzubair29) - 51.6M followers - https://getreelax.com/instagram/jannatzubair29/
16. Rashmika Mandanna (@rashmika_mandanna) - 51.1M followers - https://getreelax.com/instagram/rashmika_mandanna/
17. M S Dhoni (@mahi7781) - 50.6M followers - https://getreelax.com/instagram/mahi7781/
18. Hrithik Roshan (@hrithikroshan) - 49.9M followers - https://getreelax.com/instagram/hrithikroshan/
19. Rohit Sharma (@rohitsharma45) - 46.7M followers - https://getreelax.com/instagram/rohitsharma45/
20. Hardik Pandya (@hardikpandya93) - 46.3M followers - https://getreelax.com/instagram/hardikpandya93/
21. Sara Ali Khan (@saraalikhan95) - 45.7M followers - https://getreelax.com/instagram/saraalikhan95/
22. Tiger shroff (@tigerjackieshroff) - 40.4M followers - https://getreelax.com/instagram/tigerjackieshroff/
23. Samantha (@samantharuthprabhuoffl) - 38.2M followers - https://getreelax.com/instagram/samantharuthprabhuoffl/
24. Guru Randhawa (@gururandhawa) - 36.1M followers - https://getreelax.com/instagram/gururandhawa/
25. Sonam A Kapoor (@sonamkapoor) - 34.1M followers - https://getreelax.com/instagram/sonamkapoor/

## Top YouTubers in India (by subscribers)

1. Ginder Photography Films (@SidhuMooseWalaOfficial) - 30.1M subscribers - https://getreelax.com/youtube/@SidhuMooseWalaOfficial/
2. Mridul (@TheMriDul) - 19.8M subscribers - https://getreelax.com/youtube/@TheMriDul/
3. Niks (@factoholic) - 18.0M subscribers - https://getreelax.com/youtube/@factoholic/
4. Kuldeep Singhania (@KuldeepSinghaniaShorts) - 16.5M subscribers - https://getreelax.com/youtube/@KuldeepSinghaniaShorts/
5. Doctor Duo (@BindassKavya) - 15.6M subscribers - https://getreelax.com/youtube/@BindassKavya/
6. Hansraj Raghuwanshi (@hansrajraghuwanshi) - 14.5M subscribers - https://getreelax.com/youtube/@hansrajraghuwanshi/
7. Mor Haryanvi (@morharyanvi) - 13.1M subscribers - https://getreelax.com/youtube/@morharyanvi/
8. Fukra Insaan (@fukrainsaan) - 13.0M subscribers - https://getreelax.com/youtube/@fukrainsaan/
9. TWO-SIDE GAMERS (@twosidegamersyt) - 13.0M subscribers - https://getreelax.com/youtube/@twosidegamersyt/
10. ETV Dhee (@etvdhee) - 12.9M subscribers - https://getreelax.com/youtube/@etvdhee/
11. Tech Burner (@techburner) - 12.5M subscribers - https://getreelax.com/youtube/@techburner/
12. RAI STAR (@RaiStar) - 12.2M subscribers - https://getreelax.com/youtube/@RaiStar/
13. Aakanksha Monga (@WanderersHub) - 11.4M subscribers - https://getreelax.com/youtube/@WanderersHub/
14. utkalvideo (@utkalcartoonworld) - 10.1M subscribers - https://getreelax.com/youtube/@utkalcartoonworld/
15. FUNwithPRASAD (@funwithprasad) - 9.3M subscribers - https://getreelax.com/youtube/@funwithprasad/
16. Ritu Rathee Taneja (@FlyingBeast320) - 9.3M subscribers - https://getreelax.com/youtube/@FlyingBeast320/
17. Village Food Channel (@villagefoodchannelofficial) - 9.2M subscribers - https://getreelax.com/youtube/@villagefoodchannelofficial/
18. Chapati Hindustani Gamer (@chapatihindustanigamer) - 8.8M subscribers - https://getreelax.com/youtube/@chapatihindustanigamer/
19. Chapati Hindustani Gamer (@chapatihindustanigamer) - 8.8M subscribers - https://getreelax.com/youtube/@chapatihindustanigamer/
20. RIOT FF (@riotffofficial) - 8.7M subscribers - https://getreelax.com/youtube/@riotffofficial/
21. micset_official (@MicSet_official) - 8.4M subscribers - https://getreelax.com/youtube/@MicSet_official/
22. RAJAT PAWAR (@rajatshort) - 8.3M subscribers - https://getreelax.com/youtube/@rajatshort/
23. DIVINE (@viviandivine) - 7.8M subscribers - https://getreelax.com/youtube/@viviandivine/
24. Swagger Sharma (@swaggersharma) - 7.7M subscribers - https://getreelax.com/youtube/@swaggersharma/
25. YourHealth (@royalgang_official) - 7.7M subscribers - https://getreelax.com/youtube/@royalgang_official/

## Fake follower checker FAQ

Q: How do I check for fake followers on Instagram?
A: Enter the Instagram handle above and Reelax scans public signals - follower-growth pattern, engagement ratio, and audience quality - to flag likely fake or inactive followers. You get an instant authenticity read with no login required.

Q: Is the fake follower checker free?
A: Yes. Running a handle check on Instagram or YouTube is completely free and needs no signup. Deeper audience analytics and creator contact details are available on the Reelax brand dashboard.

Q: Can I check a YouTube channel for fake subscribers?
A: Yes. The tool works for both Instagram and YouTube - enter a YouTube handle to see subscriber-growth patterns and engagement signals that indicate purchased or inactive subscribers.

Q: What percentage of fake followers is normal?
A: Almost every large account has some inactive or bot followers - roughly 5-10% is common and not a red flag. Above 25-30% suspicious followers usually points to bought growth and warrants a closer look before a paid collaboration.

Q: What is a good engagement rate on Instagram in India?
A: In the Reelax database of Indian creators, median Instagram engagement is nano creators (Under 10K) 2.7%, micro creators (10K - 100K) 1.9%, mid-tier creators (100K - 500K) 3.4%, macro creators (500K - 1M) 3.5%, mega creators (1M+) 3.5%. Half of creators in each tier fall between the ranges shown in the benchmark table above. An account far below the low end of its tier - especially on a large following - is worth auditing for fake followers.

Q: How does Reelax detect fake followers?
A: Reelax reads several signals together: sudden follower spikes vs. steady organic growth, the ratio of engagement to reach, comment quality, and audience-authenticity patterns. No single number decides it - the combination is what separates a genuine audience from an inflated one.

Q: Do fake followers matter for a brand campaign?
A: Yes. Fake followers never convert, so an inflated account quietly raises your cost per result and skews campaign benchmarks. Screening for authenticity before you sign a creator protects budget and keeps reporting honest.