Influencer Campaign Analytics & ROI Tracking
Go past reach and impressions. Reelax campaign analytics verify real engagement, benchmark cost efficiency against paid social, mine comments for purchase intent and objections, and tell you exactly what to change in the next flight.
Performance trend
+24% MoM- 1M+
- Verified Indian creators
- 4,000+
- Cities covered
- 780+
- Content categories
- 12
- Indian languages
Media Efficiency, Benchmarked Against Paid Social
- See verified cost per engagement, per view, and per purchase-intent signal, not just raw reach
- Benchmark your campaign's CPM against category paid-social norms to see if creator spend actually beat a paid-media buy
- Separate verified, authentic engagement from bot and spam activity before you calculate ROI
Performance trend
+24% MoMCreative Intelligence: What Actually Drove Performance
- See which format, opening hook, video length, and setting drove engagement across every post in the campaign
- Catch brief-compliance and claims risk automatically - disclosure, product visibility, unapproved claims
- Get a costed, creator-by-creator recommendation for what to brief differently on the next flight
Campaign report
Q2 · Nykaa8.2M
Impressions
412K
Clicks
4.1x
ROAS
Consumer Intelligence From Every Comment
- Turn comments into a sentiment, objection, and purchase-intent map, so you know what's blocking buyers before the next flight
- See unprompted competitor mentions and how consumers are actually framing your brand
- Spot buying signals your team missed, with an estimate of the demand left on the table
Share of voice
- Your brand
- 42%
- Competitor A
- 28%
- Competitor B
- 18%
- Others
- 12%
Know Which Creators and Tiers to Rebook
- Cost-per-engagement and engagement rate broken down by creator tier, nano to macro, so you know where budget works hardest
- A creator leaderboard ranked on verified performance, with clear rebook, review, or cut calls
- Model reallocation scenarios to see the engagement lift from shifting budget between tiers before you commit
Campaign performance
Live12.4M
Reach
6.8%
Engagement
+38%
ROI lift
Custom Reports, Alerts & Secure UGC Storage
- Generate shareable, client-ready reports tailored to your campaign's KPIs, without manual data compilation
- Get instant alerts on sudden performance spikes or drops so you can react while the campaign is still live
- Store all influencer-generated content in secure, industry-standard cloud storage, accessible anytime
Content library
42 assetsTestimonials
Our users love us
Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.
average rating from brands
brands run campaigns on Reelax
campaigns delivered
Gaurav Khare
Senior Marketing Manager · Malabar Gold and Diamonds
Campaign Manager automation helps in reducing resource involvements
Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!
Gagan Gulati
Founder and CEO · Chatwise
Good support from team
During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly
Kajal
Marketing Manager · Wellfa
Transparency of Influencer cost is really impressive in Reelax
Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.
Vinay
Founder and CEO · Moda Veda
Quick turn around time helped to execute campaign on time
It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging
Alok
Founder and CEO · Educase.io
A lot of options to choose from, Reelax has good Influencer's database
Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.
Case Studies
Our clients' success stories
18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.
Bringing the Bajaj riding experience to young riders
6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.
6.8M
Reach
68,000+
Engagement
Building credibility for Wellfa's immunity and nutrition range
3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.
3.8M
Reach
47,000+
Engagement
Premium storytelling for Triumph's touring and riding culture
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
5.9M
Reach
74,000+
Engagement
From the blog
Playbooks for India's creator economy
Fresh reporting and how-tos on influencer marketing in India - regional creators, ASCI compliance, campaign benchmarks, and brand case studies.
India Isn't at the FIFA World Cup. Its Creator Economy Is Playing Anyway
FIFA World Cup 2026 beat Qatar 2022's social buzz by 38%, and Indian creators and brands like Unilever are cashing in without a single qualifying match.
Read article
Liberty Shoes Just Showed Legacy Indian Brands How To Actually Spend On Influencers
Liberty Shoes shifted its media budget toward regional creator activations across seven states — and shared the campaign numbers that prove it's working.
Read article
Dentsu India Just Merged Influencer Marketing Into Sports & Entertainment. That's the Real Signal
Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears ₹700 crore this season.
Read articleExplore Reelax
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