Objective: Increase awareness and drive engagement for a new range of environmentally-friendly bikes.
Strategy: Collaborated with influencers who focus on environmental sustainability, transportation, and eco-friendly living. Influencers shared Instagram stories, posts, and YouTube content emphasizing the benefits of CNG bikes.
3 m
eco-conscious consumers
150K
likes and comments
5k
test rides booked in the first week
25%
lower cost per engagement compared to other platforms