Already know what you want to spend on this campaign? Enter your campaign budget, goal, platform and industry to get a tier-by-tier creator mix — deliverables, per-creator cost, and estimated reach, engagement, CPM and cost per engagement — built around Indian market benchmarks. Industry changes both cost (fintech and consumer tech run 30–40% above baseline; food and lifestyle run below it) and expected engagement rate, since higher-paying niches don't always engage best.
₹5.0L for this campaign
Decides deliverables and cost per creator.
Adjusts cost and expected engagement rate.
Recommended influencer mix
₹5.0L
planned spend of ₹5.0L campaign budget
| Tier | Platform | Deliverables / creator | Cost / creator | Creators | Tier spend |
|---|---|---|---|---|---|
| Mega (1M+) |
+ swipe-up / bio link tracking | ₹5.0L | ₹0 | ||
| Macro (100K–1M) |
+ swipe-up / bio link tracking | ₹1.2L | ₹2.5L | ||
| Micro (10K–100K) |
+ swipe-up / bio link tracking | ₹16.5K | ₹1.6L | ||
| Nano (1K–10K) |
+ swipe-up / bio link tracking | ₹3.3K | ₹85.8K |
Per-creator costs are average market rates in India as of 2026, adjusted for industry. Actual rates vary by niche, city and creator quality. Creator counts are editable — the suggested mix already tries to spend the full campaign budget, but you can shift creators between tiers to match your own plan.
Total creators
38
₹5.0L planned spend
Estimated reach
20.1L
unique views, blended tiers
Estimated engagements
91.8K
likes · comments · shares
Blended engagement rate
4.6%
Fashion & Apparel adjusted
Cost per reach (CPM)
₹247
per 1,000 reached
Cost per engagement
₹5.41
per like/comment/share
According to a 2026 survey of Indian CMOs (covering brands from TATA AIG and IKEA to D2C startups like Fixderma), influencer marketing currently represents 2–10% of total marketing budgets. That number is expected to grow as more brands shift budget from traditional media to creator-led content.
As a rule of thumb, performance-focused brands (D2C, fintech, edtech) allocate more aggressively — often 15–25% of digital spend — while legacy FMCG brands typically start at 5–10% and scale based on trackable attribution.
Use that range to size the campaign budget you enter below — this planner doesn't derive spend from a total marketing budget, it turns whatever campaign-specific number you give it into a tier-by-tier creator mix.
The planner splits your campaign budget across tiers differently depending on the goal you pick, and adds a goal-specific deliverable to every creator's brief.
| Goal | Tier split (Mega / Macro / Micro / Nano) | Extra deliverable |
|---|---|---|
| Brand Awareness | 40 / 35 / 20 / 5 | Grid post for feed permanence |
| Direct Sales / D2C | 10 / 40 / 35 / 15 | Swipe-up / bio link tracking |
| Product Launch | 30 / 30 / 30 / 10 | Day-1 exclusive teaser |
| Retention & Loyalty | 5 / 25 / 50 / 20 | UGC usage rights (30 days) |
Reelax gives Indian brands a single platform to discover, brief, contract, and pay creators — with zero platform commission. Manage campaigns across 1M+ verified creators with live performance dashboards.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
