Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
Already know what you want to spend on this campaign? Enter your campaign budget, goal, platform and industry to get a tier-by-tier creator mix — deliverables, per-creator cost, and estimated reach, engagement, CPM and cost per engagement — built around Indian market benchmarks. Industry changes both cost (fintech and consumer tech run 30–40% above baseline; food and lifestyle run below it) and expected engagement rate, since higher-paying niches don't always engage best.
₹5.0L for this campaign
Decides deliverables and cost per creator.
Adjusts cost and expected engagement rate.
Recommended influencer mix
₹5.0L
planned spend of ₹5.0L campaign budget
| Tier | Platform | Deliverables / creator | Cost / creator | Creators | Tier spend |
|---|---|---|---|---|---|
| Mega (1M+) |
+ swipe-up / bio link tracking | ₹5.0L | ₹0 | ||
| Macro (100K–1M) |
+ swipe-up / bio link tracking | ₹1.2L | ₹2.5L | ||
| Micro (10K–100K) |
+ swipe-up / bio link tracking | ₹16.5K | ₹1.6L | ||
| Nano (1K–10K) |
+ swipe-up / bio link tracking | ₹3.3K | ₹85.8K |
Per-creator costs are average market rates in India as of 2026, adjusted for industry. Actual rates vary by niche, city and creator quality. Creator counts are editable — the suggested mix already tries to spend the full campaign budget, but you can shift creators between tiers to match your own plan.
Total creators
38
₹5.0L planned spend
Estimated reach
20.1L
unique views, blended tiers
Estimated engagements
91.8K
likes · comments · shares
Blended engagement rate
4.6%
Fashion & Apparel adjusted
Cost per reach (CPM)
₹247
per 1,000 reached
Cost per engagement
₹5.41
per like/comment/share
According to a 2026 survey of Indian CMOs (covering brands from TATA AIG and IKEA to D2C startups like Fixderma), influencer marketing currently represents 2–10% of total marketing budgets. That number is expected to grow as more brands shift budget from traditional media to creator-led content.
As a rule of thumb, performance-focused brands (D2C, fintech, edtech) allocate more aggressively — often 15–25% of digital spend — while legacy FMCG brands typically start at 5–10% and scale based on trackable attribution.
Use that range to size the campaign budget you enter below — this planner doesn't derive spend from a total marketing budget, it turns whatever campaign-specific number you give it into a tier-by-tier creator mix.
The planner splits your campaign budget across tiers differently depending on the goal you pick, and adds a goal-specific deliverable to every creator's brief.
| Goal | Tier split (Mega / Macro / Micro / Nano) | Extra deliverable |
|---|---|---|
| Brand Awareness | 40 / 35 / 20 / 5 | Grid post for feed permanence |
| Direct Sales / D2C | 10 / 40 / 35 / 15 | Swipe-up / bio link tracking |
| Product Launch | 30 / 30 / 30 / 10 | Day-1 exclusive teaser |
| Retention & Loyalty | 5 / 25 / 50 / 20 | UGC usage rights (30 days) |
Reelax gives Indian brands a single platform to discover, brief, contract, and pay creators — with zero platform commission. Manage campaigns across 1M+ verified creators with live performance dashboards.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
