Influencer Analytics: See the Truth Behind Any Creator's Numbers
A headline engagement rate can hide bots, spam, and one viral outlier. Reelax influencer analytics verifies real engagement, screens for brand-safety risk, decodes what creative actually drives a creator's performance, and benchmarks their audience and reach efficiency against similar creators.
- Verified
- Engagement rate
- Brand-safety
- Risk score
- Content DNA
- Creative breakdown
Share of voice
- Your brand
- 42%
- Competitor A
- 28%
- Competitor B
- 18%
- Others
- 12%
- 1M+
- Verified Indian creators
- 4,000+
- Cities covered
- 780+
- Content categories
- 12
- Indian languages
Authenticity Verification
Get engagement rate two ways: the platform-reported headline number, and a verified rate with bot activity, spam, and viral outliers removed - so you're briefing and paying based on what's real.
- See a verified engagement rate alongside the platform-reported headline number for every creator
- Spot inflated accounts before you brief them, not after the campaign has already shipped
- Get a fake-follower percentage and a verified-real-follower estimate, not just a raw follower count
Share of voice
- Your brand
- 42%
- Competitor A
- 28%
- Competitor B
- 18%
- Others
- 12%
Brand-Safety & Compliance Screening
Catch reputational and compliance risk before it becomes yours. Reelax screens a creator's recent content and comment section for the signals that turn into brand-safety incidents.
- Screen for hate speech, abusive language, adult content, and sensitive-topic exposure across recent content
- Get a comment-section toxicity read - harassment, profanity, spam share - benchmarked against category norms
- Flag disclosure gaps and unapproved claims before they turn into an ASCI or platform compliance issue
Campaign performance
Live12.4M
Reach
6.8%
Engagement
+38%
ROI lift
Content DNA & Creative Intelligence
Every creator has a creative pattern that outperforms their average. Reelax decodes it, so you can brief for their best format instead of guessing.
- See which visual style, opening hook, format, and video length actually drive a creator's engagement
- Understand a creator's content register - tone, production quality, aesthetic - before you brief them
- Check performance consistency: is their average driven by one viral post, or by repeatable results
Performance trend
+24% MoMAudience & Competitive Benchmarking
Follower count alone doesn't tell you who reaches further or who actually looks like your target customer. Reelax benchmarks both.
- See real gender, age, and city concentration for a creator's audience, not just platform-reported demographics
- Benchmark views-per-follower against similar creators to find who travels further with a smaller audience
- Combine authenticity, safety, and audience signals into one comparable score across your shortlist
Top creator matches
AI rankedAanya Kapoor
Fashion · 482K
Rohit Verma
Tech · 1.2M
Meera Shah
Food · 318K
Dev Nair
Fitness · 640K
Testimonials
Our users love us
Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.
average rating from brands
brands run campaigns on Reelax
campaigns delivered
Gaurav Khare
Senior Marketing Manager · Malabar Gold and Diamonds
Campaign Manager automation helps in reducing resource involvements
Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!
Gagan Gulati
Founder and CEO · Chatwise
Good support from team
During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly
Kajal
Marketing Manager · Wellfa
Transparency of Influencer cost is really impressive in Reelax
Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.
Vinay
Founder and CEO · Moda Veda
Quick turn around time helped to execute campaign on time
It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging
Alok
Founder and CEO · Educase.io
A lot of options to choose from, Reelax has good Influencer's database
Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.
Case Studies
Our clients' success stories
18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.
Bringing the Bajaj riding experience to young riders
6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.
6.8M
Reach
68,000+
Engagement
Building credibility for Wellfa's immunity and nutrition range
3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.
3.8M
Reach
47,000+
Engagement
Premium storytelling for Triumph's touring and riding culture
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
5.9M
Reach
74,000+
Engagement
From the blog
Playbooks for India's creator economy
Fresh reporting and how-tos on influencer marketing in India - regional creators, ASCI compliance, campaign benchmarks, and brand case studies.
India Isn't at the FIFA World Cup. Its Creator Economy Is Playing Anyway
FIFA World Cup 2026 beat Qatar 2022's social buzz by 38%, and Indian creators and brands like Unilever are cashing in without a single qualifying match.
Read article
Liberty Shoes Just Showed Legacy Indian Brands How To Actually Spend On Influencers
Liberty Shoes shifted its media budget toward regional creator activations across seven states — and shared the campaign numbers that prove it's working.
Read article
Dentsu India Just Merged Influencer Marketing Into Sports & Entertainment. That's the Real Signal
Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears ₹700 crore this season.
Read articleExplore Reelax
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