Influencer Competitor Analysis & Market Intelligence
Uncover Your Competitors' Influencer Strategy, Benchmark Your Brand Performance, and Dominate Your Market with Real-Time Competitive Intelligence Built for Influencer Marketing
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- Competitor tracking
- Share
- of voice
- Gap
- analysis
Performance trend
+24% MoM- 1M+
- Verified Indian creators
- 4,000+
- Cities covered
- 780+
- Content categories
- 12
- Indian languages
Competitor Influencer Tracking
- Discover every influencer your competitors are working with, updated in real time.
- Monitor competitor campaign frequency, content formats, and posting patterns.
- Identify which creators are driving the most engagement for rival brands.
- Track new influencer partnerships the moment they go live on Instagram & YouTube.
- Stay ahead of the competition with automated alerts on new brand collaborations.
Campaign performance
Live12.4M
Reach
6.8%
Engagement
+38%
ROI lift
Share of Voice Analysis
- Measure your brand's share of influencer voice against key competitors.
- Break down market presence by influencer size, category, and geographic location.
- Understand how much of the conversation your brand owns vs. the competition.
- Track share of voice trends over time to spot shifts in market momentum.
- Use share of voice data to allocate influencer budgets where they matter most.
Share of voice
- Your brand
- 42%
- Competitor A
- 28%
- Competitor B
- 18%
- Others
- 12%
Influencer Overlap & Gap Analysis
- Identify influencers working with multiple competing brands simultaneously.
- Discover untapped creators your competitors haven't partnered with yet.
- Analyse audience overlap to find exclusive reach opportunities in your market.
- Benchmark your influencer roster quality against industry leaders.
- Build a competitive creator strategy with data-backed gap identification.
Top creator matches
AI rankedAanya Kapoor
Fashion · 482K
Rohit Verma
Tech · 1.2M
Meera Shah
Food · 318K
Dev Nair
Fitness · 640K
Testimonials
Our users love us
Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.
average rating from brands
brands run campaigns on Reelax
campaigns delivered
Gaurav Khare
Senior Marketing Manager · Malabar Gold and Diamonds
Campaign Manager automation helps in reducing resource involvements
Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!
Gagan Gulati
Founder and CEO · Chatwise
Good support from team
During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly
Kajal
Marketing Manager · Wellfa
Transparency of Influencer cost is really impressive in Reelax
Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.
Vinay
Founder and CEO · Moda Veda
Quick turn around time helped to execute campaign on time
It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging
Alok
Found and CEO · Educase.io
A lot of options to choose from, Reelax has good Influencer's databse
Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.
Case Studies
Our clients' success stories
18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.
Bringing the Bajaj riding experience to young riders
6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.
6.8M
Reach
68,000+
Engagement
Building credibility for Wellfa's immunity and nutrition range
3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.
3.8M
Reach
47,000+
Engagement
Premium storytelling for Triumph's touring and riding culture
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
5.9M
Reach
74,000+
Engagement
From the blog
Playbooks for India's creator economy
Fresh reporting and how-tos on influencer marketing in India - regional creators, ASCI compliance, campaign benchmarks, and brand case studies.
India Isn't at the FIFA World Cup. Its Creator Economy Is Playing Anyway
FIFA World Cup 2026 beat Qatar 2022's social buzz by 38%, and Indian creators and brands like Unilever are cashing in without a single qualifying match.
Read article
Liberty Shoes Just Showed Legacy Indian Brands How To Actually Spend On Influencers
Liberty Shoes shifted its media budget toward regional creator activations across seven states — and shared the campaign numbers that prove it's working.
Read article
Dentsu India Just Merged Influencer Marketing Into Sports & Entertainment. That's the Real Signal
Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears ₹700 crore this season.
Read articleExplore Reelax
More ways to plan your next campaign
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Reelax vs QoruzAgencies by City
Full-service influencer marketing, staffed with a dedicated campaign manager in your city.
Find your cityInfluencer Marketing by Niche
Specialized playbooks for UGC sourcing, micro/nano creators, and culture-driven formats.
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