It is Reelax's half-year report on how Indian brands buy creator marketing, based on campaign and audience data from over 40,000 brand-creator collaborations tracked on the Reelax platform.
Regional micro influencers delivered 2-3x the engagement rate of metro macro-influencers at roughly one-tenth the cost per post, and creator discovery searches from outside metro India overtook metro searches for the first time in March 2026. Campaign and audience data from over 40,000 brand-creator collaborations tracked on the Reelax platform (collaborations, not campaigns).
Regional micro influencers delivered 2-3x the engagement rate of metro macro-influencers at roughly one-tenth the cost per post.
Brand searches for creators outside the top eight metros more than doubled year-on-year.
Creator discovery searches from outside metro India overtook metro searches for the first time in March 2026.
Kannada, Marathi and Odia creator discovery grew faster than Hindi and English.
Reelax audit data shows roughly one in four profiles pitched to brands fails a basic audience-authenticity screen.
The fastest-growing influencer budgets now flow to micro and nano creators in cities such as Indore, Coimbatore and Guwahati.
The report was covered by PTI and published in Deccan Chronicle on 14 July 2026: Influencer Marketing in India Set to Hit ₹5,000 Crore, Led by Regional Stars. Figures on this page are limited to those published in the report and its coverage.
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It is Reelax's half-year report on how Indian brands buy creator marketing, based on campaign and audience data from over 40,000 brand-creator collaborations tracked on the Reelax platform.
According to the report, regional micro influencers delivered 2-3x the engagement rate of metro macro-influencers at roughly one-tenth the cost per post.
Kannada, Marathi and Odia creator discovery grew faster than Hindi and English, per the Reelax Creator Economy Report H1 2026.
Reelax audit data in the report shows roughly one in four profiles pitched to brands fails a basic audience-authenticity screen. You can check any profile with the free fake follower checker.
No. The report counts brand-creator collaborations (a brand working with one creator), not campaigns. A single campaign usually contains many collaborations.
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