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India's #1 Influencer Marketing Platform

Comment to DM Automation for Influencer Campaigns

Convert every comment on an influencer's Instagram Reel or YouTube Short into a high-converting DM conversation - automatically engage your audience, nurture leads, and drive campaign results at scale without manual effort.

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Auto-reply to commentsPersonalized DMsLead captureWorks 24/7

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1

Automated Comment Triggers

  • Automatically detect and respond to comments on influencer posts in real time.
  • Set custom trigger keywords to initiate personalized DM conversations instantly.
  • Engage every potential lead without manual monitoring or missed opportunities.
  • Scale engagement across multiple influencer posts and campaigns simultaneously.
  • Reduce response time from hours to seconds with intelligent automation.
Get Started

Comment triggers

Active
DISCOUNTSend promo code
LINKSend product link
PRICESend catalogue
2

Personalized DM Flows

  • Send tailored DM sequences based on comment intent and user behaviour.
  • Craft conversion-focused message flows that feel human, not automated.
  • Guide prospects from awareness to action with multi-step DM journeys.
  • Customize messaging by campaign, product, or influencer for maximum relevance.
  • A/B test DM scripts to continuously improve open and response rates.
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DM automation flow

  1. 1

    Comment detected

  2. 2

    Auto greeting sent

  3. 3

    Offer delivered

  4. 4

    Lead captured

Branching, A/B-tested scripts per campaign.
3

Lead Capture & Qualification

  • Automatically collect and qualify leads directly from DM conversations.
  • Capture user details, preferences, and intent without any manual input.
  • Route high-intent leads to your sales or CRM pipeline seamlessly.
  • Track every conversation and conversion from one centralized dashboard.
  • Never lose a warm lead with automated follow-up reminders and retargeting flows.
Get Started

Captured leads

+128 today

Priya S.

Reel · DISCOUNT

Qualified

Arjun M.

Reel · PRICE

Qualified

Neha R.

Story · LINK

New
Synced to your CRM automatically

Testimonials

Our users love us

Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.

★★★★★4.9/5

average rating from brands

500+

brands run campaigns on Reelax

10,000+

campaigns delivered

GK

Gaurav Khare

Senior Marketing Manager · Malabar Gold and Diamonds

“

Campaign Manager automation helps in reducing resource involvements

Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!

GG

Gagan Gulati

Founder and CEO · Chatwise

“

Good support from team

During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly

K

Kajal

Marketing Manager · Wellfa

“

Transparency of Influencer cost is really impressive in Reelax

Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.

V

Vinay

Founder and CEO · Moda Veda

“

Quick turn around time helped to execute campaign on time

It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging

A

Alok

Found and CEO · Educase.io

“

A lot of options to choose from, Reelax has good Influencer's databse

Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.

Showing testimonials 1–1 of 5

Case Studies

Our clients' success stories

18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.

Bajaj influencer campaign story
/bajaj.webp
Automobile

Bringing the Bajaj riding experience to young riders

6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.

6.8M

Reach

68,000+

Engagement

Read full story→
Wellfa influencer campaign story
/wp-content/uploads/2025/01/wellfa.png
Personal Care

Building credibility for Wellfa's immunity and nutrition range

3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.

3.8M

Reach

47,000+

Engagement

Read full story→
Triumph influencer campaign story
/wp-content/uploads/2025/01/triuph-removebg-preview.png
Automobile

Premium storytelling for Triumph's touring and riding culture

The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.

5.9M

Reach

74,000+

Engagement

Read full story→
View all 18 case studies→

From the blog

Playbooks for India's creator economy

Fresh reporting and how-tos on influencer marketing in India - regional creators, ASCI compliance, campaign benchmarks, and brand case studies.

View all articles→
India Isn't at the FIFA World Cup. Its Creator Economy Is Playing Anyway
Industry News6 Jul 2026

India Isn't at the FIFA World Cup. Its Creator Economy Is Playing Anyway

FIFA World Cup 2026 beat Qatar 2022's social buzz by 38%, and Indian creators and brands like Unilever are cashing in without a single qualifying match.

Read article→
Liberty Shoes Just Showed Legacy Indian Brands How To Actually Spend On Influencers
Industry News5 Jul 2026

Liberty Shoes Just Showed Legacy Indian Brands How To Actually Spend On Influencers

Liberty Shoes shifted its media budget toward regional creator activations across seven states — and shared the campaign numbers that prove it's working.

Read article→
Dentsu India Just Merged Influencer Marketing Into Sports & Entertainment. That's the Real Signal
Industry News4 Jul 2026

Dentsu India Just Merged Influencer Marketing Into Sports & Entertainment. That's the Real Signal

Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears ₹700 crore this season.

Read article→
View all articles→

Explore Reelax

More ways to plan your next campaign

Free Marketing Tools

Plan budgets, estimate ROI, and vet creators before you spend a rupee - no signup required.

Campaign PlannerROI CalculatorEngagement Rate CalculatorFake Follower Checker
See all free tools→

Compare Reelax

See how Reelax stacks up on database size, pricing transparency, and campaign support.

vs Qoruzvs Winklvs Chtrboxvs Grinvs Klearvs HypeAuditor
Reelax vs Qoruz→

Agencies by City

Full-service influencer marketing, staffed with a dedicated campaign manager in your city.

MumbaiBangaloreDelhiHyderabadChennaiPuneKolkataKochi
Find your city→

Influencer Marketing by Niche

Specialized playbooks for UGC sourcing, micro/nano creators, and culture-driven formats.

UGC AgencyMicro-Influencer MarketingNano-Influencer MarketingPolitical Influencer MarketingMeme Page Marketing
Explore niches→

Ready to grow your brand with influencer marketing?

Join thousands of brands using Reelax to discover creators, run campaigns, and track ROI - all in one platform.

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Explore more of the Reelax platform

Influencer Search

Find creators with precision filters

Influencer Database

1M+ verified Indian creators

Campaign Management

Run campaigns end to end

Browse 1M+ verified creatorsBook a demo

Frequently Asked Questions

Everything you need to know about Reelax.

  • Comment-to-DM automation on Reelax automatically detects comments on an influencer's Instagram or YouTube post containing trigger keywords and starts a personalized DM conversation with that user - no manual replies needed.

  • Yes. You can craft multi-step, conversion-focused DM flows tailored by campaign, product, or influencer, and A/B test different scripts to improve response rates.

  • Every DM conversation can capture user details and intent automatically, qualify leads, and route high-intent users to your sales or CRM pipeline - turning influencer comments into a lead-gen channel.

  • Yes. Reelax's comment-to-DM automation works across Instagram and YouTube influencer posts, letting you scale engagement across multiple creators and campaigns at once.

Still have questions? Contact Support

Data-driven influencer marketing

Everything you need to run influencer campaigns that perform

Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.

1M+
Verified creators
4,000+
Indian cities
780+
Categories
12
Languages
Get StartedBook a demo
Reelax

India’s data-driven influencer marketing platform - connecting brands with 1M+ verified creators, with the insights and tools to run campaigns that actually move the needle.

Gurgaon· HQMumbaiNoida

Features

  • Indian Influencer Database
  • Influencer Campaign Analytics Tool
  • Influencer Campaign Management Software
  • Comment to DM Automation
  • Influencer Competitor Analysis Tool
  • Influencer Influencer Search
  • Influencer Content Management
  • Influencer Payout Software

Compare

  • Reelax vs Qoruz
  • Reelax vs Winkl
  • Reelax vs Chtrbox
  • Reelax vs Collabstr
  • Reelax vs Influencer.in
  • Reelax vs Grin
  • Reelax vs Klear
  • Reelax vs HypeAuditor

Resources

  • Free Influencer Marketing Tools
  • Fake Follower Checker (Free)
  • Engagement Rate Calculator (Free)
  • Influencer Campaign Planner (Free)
  • Influencer Marketing ROI Calculator (Free)
  • Indian Instagram Influencer by Location
  • Indian Instagram Influencer by Gender
  • Indian Instagram Influencer by Language
  • Indian Youtubers by Top cities
  • Indian Youtube Influencers by Gender
  • Indian Youtube Influencers by Language

About

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  • Customer Stories
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