Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
Enter your campaign parameters and instantly see estimated reach, revenue, cost per engagement, cost per acquisition, and overall ROI. No signup required.
Adjust the sliders or type your numbers.
Total reach
5.0L
unique impressions
Total engagements
15.0K
likes · comments · shares
Expected conversions
5.0K
purchases / sign-ups
Estimated revenue
₹75.00L
at ₹1,500 AOV
Campaign ROI
+1400%
(revenue − budget) ÷ budget
Cost per reach
₹1.00
per unique impression
Cost per engagement
₹33.33
per like/comment
Cost per acquisition
₹100
per conversion
Budget per creator
₹50,000
avg allocation
ROI (Return on Investment) for influencer campaigns is calculated as:
Revenue here is the estimated sales attributed to the campaign — typically calculated as Total Reach × Conversion Rate × Average Order Value. For awareness campaigns, marketers often substitute revenue with a CPM equivalent based on media buying rates.
Industry benchmarks in India suggest:
A positive ROI (>0%) is the baseline. Most well-run influencer campaigns targeting conversion in India achieve 150–400% ROI when using micro and nano creators with discount codes or affiliate links.
This calculator uses estimated inputs. For actual campaign ROI — tracked against real creator content, affiliate links, and coupon codes — Reelax gives brands live dashboards across 1M+ verified Indian creators.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
