How many followers does @variety have?

Variety (@variety) has 3.4M followers on Instagram.

What is the engagement rate of @variety?

Variety's engagement rate is 1.12%. This measures how actively their audience interacts with their content through likes and comments.

How many views does @variety get per post?

Variety averages 586.1K views per post on Instagram.

What are the average likes per post for @variety?

Variety receives an average of 37.9K likes per post based on the last 30 days of data.

How can brands collaborate with @variety?

Brands can reach Variety through Reelax by viewing their creator profile and sending a campaign brief. Reelax handles influencer outreach, contracting, and payments end-to-end.

Verified Creator

Variety

@variety

Reelax AI

Influencer marketing, run by AI

Reelax is an AI-powered influencer marketing platform for Indian brands. It reads every creator's growth, engagement and audience signals so you shortlist the right people in minutes, not weeks.

AI creator search →Describe the brief in plain words; AI ranks 1M+ verified Indian creators by fit.
Fake-follower AI →Growth spikes, engagement ratio and audience quality scored before you pay.
Rate & ROI estimates →Expected views, cost per view and ROI benchmarked on Indian creator data.
Campaign copilot →Briefs, approvals, tracking and payouts automated in one workflow.

@variety

Followers

3.4M

Posts

23.6K

Eng. Rate

1.12%

Avg Views

586.1K

Instagram Performance Overview

Followers

3.4M

Average Likes

37.9K

Average Comments

312

Avg Engagement

19.1K

Hashtags

#OliviaWilde
#Obsession
#Backrooms
#TaylorSwift
#TravisKelce
#MinionsAndMonsters
#JesseEisenberg
#JeffBridges
#ZoeyDeutch
#Yunjin
#LESSERAFIM
#HarryStyles
#TheSocialReckoning
#TeyanaTaylor
#JanetJackson
#BETAwards
#ThePitt
#WidowsBay
#TheTestaments
#KATSEYE
#EmpireStateBuilding
#IvanBeerkus
#AngelaNikolau
#BTS
#MillyAlcock
#TomKing
#Supergirl
#JamesBond
#@gene_maddaus
#@opeter
#@laperouse_paris

Content Analytics

Variety

Likes 60.3K | Comments 320 | Views 576.3K

Variety

Likes 2.7K | Comments 109 | Views 0

Variety

Likes 128.9K | Comments 1.5K | Views 0

Variety

Likes 55.8K | Comments 276 | Views 0

Variety

Likes 60.7K | Comments 321 | Views 1.0M

Variety

Likes 3.4K | Comments 11 | Views 0

Variety

Likes 31.9K | Comments 270 | Views 671.3K

Variety

Likes 42.5K | Comments 626 | Views 0

Variety

Likes 12.3K | Comments 33 | Views 164.5K

Variety

Likes 5.9K | Comments 163 | Views 277.7K

Variety

Likes 4.0K | Comments 25 | Views 141.0K

Variety

Likes 36.8K | Comments 137 | Views 488.8K

Variety

Likes 52.2K | Comments 507 | Views 1.6M

Variety

Likes 104.1K | Comments 204 | Views 1.2M

Variety

Likes 60.1K | Comments 579 | Views 0

Variety

Likes 6.8K | Comments 350 | Views 220.7K

Variety

Likes 11.8K | Comments 147 | Views 311.2K

Variety

Likes 34.8K | Comments 228 | Views 0

Variety

Likes 4.9K | Comments 92 | Views 308.4K

41.5K

ER

0.40%

Recent Brand Collaborations

No verified brand collaborations on file for Variety yet.

Audience & Growth Insights

Audience demographics

City & language breakdown

Follower growth trend

Detailed audience demographics and growth trends are available to verified brand accounts on Reelax.

Frequently Asked Questions about Variety

How many followers does @variety have?: Variety (@variety) has 3.4M followers on Instagram.
What is the engagement rate of @variety?: Variety's engagement rate is 1.12%. This measures how actively their audience interacts with their content through likes and comments.
How many views does @variety get per post?: Variety averages 586.1K views per post on Instagram.
What are the average likes per post for @variety?: Variety receives an average of 37.9K likes per post based on the last 30 days of data.
Where is Variety based?: Variety is based in @variety.
How can brands collaborate with @variety?: Brands can reach Variety through Reelax by viewing their creator profile and sending a campaign brief. Reelax handles influencer outreach, contracting, and payments end-to-end.

Reelax AI search

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Illustrative example. Match score and audience authenticity are computed per creator on Reelax.

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Everything you need to run influencer campaigns that perform

Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.

1M+
Verified creators: 4,000+
Indian cities: 780+
Categories: 12
Languages

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