Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
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Curated by Brij Singh, Founder & CEO, ReelaxUpdated July 2026
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This list ranks verified lifestyle Instagram influencers in Varanasi by follower count, engagement rate, and average views, using data refreshed from public profiles. Sign up free on Reelax to filter the full database of 1M+ Indian creators by niche, language, city, and budget.
Rankings combine follower count, Smart Engagement Rate (likes, comments, and views weighted against follower count), and recent content performance. Metrics are recalculated regularly, so positions change as creators grow.
Rates depend on follower size and engagement: nano creators (under 10K followers) often work on barter or ₹1,000–5,000 per post, micro influencers typically charge ₹5,000–25,000, and macro creators charge ₹50,000 or more. On Reelax, brands set a budget and receive proposals directly from creators - with zero platform commission.
Open any creator's profile from this list to view their details, or create a free Reelax campaign to invite creators and receive proposals. A dedicated campaign manager helps with outreach, negotiation, contracts, and payouts.
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Testimonials
Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.
average rating from brands
brands run campaigns on Reelax
campaigns delivered
Gaurav Khare
Senior Marketing Manager · Malabar Gold and Diamonds
Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!
Gagan Gulati
Founder and CEO · Chatwise
During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly
Kajal
Marketing Manager · Wellfa
Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.
Vinay
Founder and CEO · Moda Veda
It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging
Alok
Found and CEO · Educase.io
Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.
Case Studies
18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.
6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.
6.8M
Reach
68,000+
Engagement
3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.
3.8M
Reach
47,000+
Engagement
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
5.9M
Reach
74,000+
Engagement
From the blog
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Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears ₹700 crore this season.
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Find your citySpecialized playbooks for UGC sourcing, micro/nano creators, and culture-driven formats.
