Objective: Drive pre-launch awareness and excitement for a new wellness product.
Strategy: Partnered with health and wellness influencers to promote Wellfa’s product through authentic storytelling. Influencers produced video content, testimonials, and social media posts, highlighting their experiences.
1.2 m
wellness enthusiasts
60 K
likes and shares
200%
Pre-order numbers exceeded projections
20%
increase in website visits during the campaign