Triumph

Objective: Build hype for a new collection of Triumph Motorcycles.

Strategy: Partnered with motorbike enthusiasts and travel influencers, creating a storytelling narrative showcasing the bikes’ performance. Content included scenic rides, bike features, and testimonials across YouTube and Instagram.

2 m

motorbike enthusiasts

100K

interactions across

10k

site visits

20%

increase in test ride bookings

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