- Reach
- 5.9M
- Engagement
- 74,000+
- Conversions
- 3,200+
- Traffic Lift
- 31%
Premium bike buyers & touring enthusiasts
Vlogs, touring stories, engine-rev reels
QR codes & micro-landing pages
10-day activation period
Strategy
Activated moto-vloggers, adventure riders, premium lifestyle creators, and long-distance touring influencers to highlight performance, craftsmanship, and the Triumph riding culture.
Audience
High-intent premium bike buyers, touring enthusiasts, and lifestyle riders across India.
Results
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
“Reelax helped us create a premium storytelling experience around Triumph. The creators they brought onboard truly captured the spirit of riding.”
- Head of Marketing, Triumph India
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