- Reach
- 3.5M
- Engagement
- 52,000+
- Conversions
- 7,600+
- Traffic Lift
- 28%
Cubing enthusiasts, students & hobby learners
Solve-time challenges & unboxing reels
Coupon codes & product-page redirects
10-day campaign window
Strategy
Activated speedcubers, student creators, puzzle influencers, and STEM/learning-focused YouTubers to highlight the performance, speed, and precision of Cubelelo cubes.
Audience
Cubing enthusiasts, school/college students, puzzle lovers, and hobby learners across India.
Results
3.5M reach among cubing enthusiasts and students, 52,000+ engagements from solve-time challenges and tutorials, 7,600+ tracked conversions, and a 28% traffic lift over the 10-day campaign.
“Reelax helped us reach a passionate community of cubers, students, and hobby learners. The content felt authentic and drove strong sales for our flagship cubes.”
- Marketing Head, Cubelelo
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