Case studiesLaikey Laika (Zee Music)
Movies & MusicLaikey Laika (Zee Music)
Driving YouTube traffic and social buzz for a song promotion
- Content
- 23 reels & 30 stories
- Views
- 3.5M
- Engagement Rate
- 6%
Creator-led promotion
Across the campaign
Average across creators
Strategy
Drove YouTube traffic and social buzz for Laikey Laika by integrating influencer engagement with audience participation across 23 reels and 30 stories.
Audience
Music and entertainment audiences on Instagram and YouTube.
Results
3.5M views and a 6% average engagement rate across 23 reels and 30 stories.
“Reelax team is very helpful and professional, they know what they are doing.”
- Gaurav Khare, Marketing Head
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