- Reach
- 3.2M
- Engagement
- 42,000+
- Conversions
- 8,500+
- Traffic Lift
- 35%
Mid-tier & macro fashion/lifestyle creators
Comments, saves, DMs & shares
Influencer CTAs & Reelax tracking
Campaign week vs. weekly average
Strategy
Drove the 2025 New Collections Launch with real, relevant followers across mid-tier and macro fashion/lifestyle influencers, achieving strong brand uplift and in-store traction during the summer eyewear drop.
Audience
Fashion and lifestyle audiences reached via mid-tier and macro creators.
Results
3.2M reach via fashion and lifestyle creators, 42,000+ engagements through relatable UGC, 8,500+ tracked conversions, and a 35% traffic lift during campaign week.
“Reelax team executed the campaign with precision and speed. Their influencer strategy moved the needle for us.”
- Marketing Head, Lenskart
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