Case studiesMARS Cosmetics
BeautyMARS Cosmetics
Driving sales for MARS's new lip and face range launch
- Reach
- 5.4M
- Engagement
- 72,000+
- Conversions
- 11,300
- Traffic Lift
- 34%
Micro, mid-tier & macro makeup creators
Tutorial saves, swatches, GRWM content
Discount codes & UTM tracking
12-day campaign period
Strategy
Activated beauty, makeup, and lifestyle influencers to highlight quality, affordability, and everyday wear looks for MARS Cosmetics' new lip and face range.
Audience
Beauty-focused audiences reached via micro, mid-tier, and macro makeup creators.
Results
5.4M reach across beauty audiences, 72,000+ engagements from tutorial saves and GRWM content, 11,300 tracked conversions, and a 34% traffic lift over the 12-day campaign.
“Reelax understood our audience perfectly. The creators they onboarded delivered stunning content and real sales uplift.”
- Brand Manager, MARS Cosmetics
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