Case studiesPocket TV
Streaming AppsPocket TV
Activating entertainment creators to boost daily watch minutes
- Reach
- 6.2M
- Conversions
- 19,000
- Traffic Lift
- 41%
Youth & regional binge-watchers
Influencer deep-links & landing pages
9-day activation window
Strategy
Activated entertainment vloggers, meme pages, reaction creators, regional influencers, and lifestyle entertainers to highlight Pocket TV's short-format shows and binge-worthy content lineup.
Audience
Youth audiences, short-format content fans, regional viewers, and daily binge-watchers.
Results
6.2M reach among youth and regional viewers, 19,000 tracked conversions, and a 41% traffic lift over the 9-day activation.
“Reelax helped us tap into the right mix of entertainment creators. The campaign drove massive traction and boosted our daily watch minutes.”
- Growth Head, Pocket TV
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