Curated by Brij Singh, Founder & CEO, ReelaxUpdated October 2026
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4.8M
Followers
7.4M
Smart Avg Views
3.489%
Smart ER
2.5M
Followers
3.5M
Smart Avg Views
4.424%
Smart ER
1.1M
Followers
658.2K
Smart Avg Views
1.294%
Smart ER
1.1M
Followers
627.1K
Smart Avg Views
2.094%
Smart ER
1.0M
Followers
5.0M
Smart Avg Views
0.551%
Smart ER
950.7K
Followers
42.2K
Smart Avg Views
0.004%
Smart ER
774.4K
Followers
33.7K
Smart Avg Views
0.003%
Smart ER
746.0K
Followers
1.0K
Smart Avg Views
0.004%
Smart ER
704.5K
Followers
51.7K
Smart Avg Views
1.744%
Smart ER
669.7K
Followers
192.1K
Smart Avg Views
0.641%
Smart ER
Everything you need to know about Reelax.
This list ranks 10+ verified lifestyle Instagram influencers in Niwari by follower count, engagement rate, and average views, using data refreshed from public profiles. Sign up free on Reelax to filter the full database of 1M+ Indian creators by niche, language, city, and budget.
Rankings combine follower count, Smart Engagement Rate (likes, comments, and views weighted against follower count), and recent content performance. Metrics are recalculated regularly, so positions change as creators grow.
Rates depend on follower size and engagement: nano creators (under 10K followers) often work on barter or โน1,000โ5,000 per post, micro influencers typically charge โน5,000โ25,000, and macro creators charge โน50,000 or more. On Reelax, brands set a budget and receive proposals directly from creators - with zero platform commission.
Open any creator's profile from this list to view their details, or create a free Reelax campaign to invite creators and receive proposals. A dedicated campaign manager helps with outreach, negotiation, contracts, and payouts.
Still have questions? Contact Support
Testimonials
Marketing teams across FMCG, D2C, beauty, and fintech run their creator programs on Reelax. Here's what they say after the first campaign.
average rating from brands
brands run campaigns on Reelax
campaigns delivered
Gaurav Khare
Senior Marketing Manager ยท Malabar Gold and Diamonds
Campaign Manager automation saved us time and resources, letting us focus on strategy. It's efficient, accurate, and a must-have for streamlined campaign management!
Gagan Gulati
Founder and CEO ยท Chatwise
During the campaign execution we got good support from campaign managers that helped us to execute the campaign smoothly
Kajal
Marketing Manager ยท Wellfa
Reelax is a fantastic platform for streamlining influencer collaborations, making it easy to find the right influencers and manage campaigns efficiently.
Vinay
Founder and CEO ยท Moda Veda
It's a very good platform for both influencers and businesses. Without it, finding the right influencer can be quite challenging
Alok
Founder and CEO ยท Educase.io
Reelax made the whole influencer marketing process effortless for us. Their strong tech platform saved a lot of time we used to spend on influencer marketing manually.
Case Studies
18+ documented campaigns across FMCG, automobile, beauty, and D2C - with the real reach, engagement, and conversion numbers behind each one.
6.8M reach across two-wheeler enthusiasts and first-time buyers, with 68,000+ engagements from test-ride reels and POV content, 11,500 tracked conversions, and a 39% traffic lift over the 14-day campaign.
6.8M
Reach
68,000+
Engagement
From the blog
Fresh reporting and how-tos on influencer marketing in India - regional creators, ASCI compliance, campaign benchmarks, and brand case studies.
FIFA World Cup 2026 beat Qatar 2022's social buzz by 38%, and Indian creators and brands like Unilever are cashing in without a single qualifying match.
Read articleExplore Reelax
Plan budgets, estimate ROI, and vet creators before you spend a rupee - no signup required.
See all free toolsDiscover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
3.8M reach among health-conscious audiences, 47,000+ engagements from testimonials and supplement-routine content, 6,700+ tracked conversions, and a 29% traffic lift over the 7-day campaign.
3.8M
Reach
47,000+
Engagement
The campaign reached 5.9M high-intent riders and touring enthusiasts, generating 74,000+ engagements through touring stories and engine-rev reels, with 3,200+ tracked conversions and a 31% traffic lift during the 10-day activation.
5.9M
Reach
74,000+
Engagement
Liberty Shoes shifted its media budget toward regional creator activations across seven states โ and shared the campaign numbers that prove it's working.
Read article
Dentsu India merged influencer marketing into sports, gaming and entertainment under one leader, just as IPL-linked creator spend nears โน700 crore this season.
Read articleSee how Reelax stacks up on database size, pricing transparency, and campaign support.
Specialized playbooks for UGC sourcing, micro/nano creators, and culture-driven formats.
